Now let’s chat about Facebook Live videos.
Take a look at how Photoshop uses Stories to feature artists who use their software. Paid Facebook Stories will appear to viewers between organic Facebook Stories. There are also options to add stickers, emojis, and other creative elements like text to help you communicate clear messages to your audience. It’s a mobile-first experience, but it’s also available on desktop.įacebook Stories appear to viewers as full-screen vertical videos, so embrace the vertical video format when recording and editing your content. If your Instagram and Facebook pages are connected, you can share your Instagram Story to your Facebook Story either automatically or manually. Anything longer than 15 seconds will be split into additional 15-second segments or Stories cards. Sure enough, Facebook Stories are 15-second clips that appear for 24 hours and then disappear automatically. When Instagram introduced Stories to compete with Snapchat, it was a safe bet that Facebook wouldn’t be far behind. Don’t be afraid to tell your brand story here, either! Your business could be exactly what someone was searching for.
When you show off your product or service with video on Facebook Marketplace, your video will appear among the search results on mobile or desktop devices. Marketers can use this ad unit to reach folks who are actively researching or ready to make a purchase of a certain product or service. Facebook Marketplace (paid)įacebook Marketplace is known for being a hot spot for buying, selling, and discovering goods in your community or from around the world. Video duration limit may vary by objective. Video Duration: 5 seconds to 10 minutes.Video Sound: Optional, but strongly recommended.So, make these first few seconds super engaging! Anything longer than that will prompt the user to tap “Continue Watching” to see more. Ad placements can be five seconds to 10 minutes in length, offering marketers the creative slack to deliver complex messages in hopes of driving longer view durations.Īfter 60 seconds of main video content in someone’s “Watch” tab, the in-stream video placement will play the first 15 seconds of your video ad. These short ads break up long-form video content as a user scrolls through the “Watch” tab on the Facebook mobile app.
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Want tips for being more intentional with your video ad strategy on Facebook? Dig into this post to learn how to make your ad performance more predictable by setting concrete goals and iterating on your success.įacebook in-stream videos are paid placements that are only available on mobile devices. Read more on Facebook News Feed video requirements.
Video Duration: 1 second to 241 minutes.Video Captions: Optional, but recommended.Resolution: At least 1080 x 1080 pixels.Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.They don’t take a long-form content approach, but their execution is pretty scroll-stopping!
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Take this example from password manager, 1Password. Your audience should want to stop scrolling immediately and watch your video (more on this later!). You should also think about ways to make the first few seconds really count. When it comes to creating content to share on the News Feed, the Facebook algorithm prioritizes longer videos that keep people engaged - so don’t limit yourself on time. Paid video content can also be promoted in the News Feed. They also appear on the “Home” and “Video” tabs of a brand’s Page. News Feed videos are posted to a brand’s Page and show up organically in the main feed as people scroll. They’re available on both mobile and desktop. Facebook News Feed videos (organic & paid)įacebook News Feed videos are the most common video placement on the platform. Let’s take a look at the current available options. There are a number of ways to share video on Facebook. The average engagement rate for all types of posts on Facebook is 0.18%, whereas video posts have an average engagement rate of 0.26%. It’s no surprise that more visibility often leads to higher engagement. As organic reach on Facebook continues to decline over time - it was down to 5.20% as of the end of 2020 - relying more on video is a simple and effective way to ensure more of your audience sees your content. The Facebook algorithm favors video content.
There are a couple of reasons why brands and businesses continue to create and publish video content on Facebook.
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